Small Business Internet Marketing: More Than Just A Web Site
Big companies know that in order to reach their customers where they are actually searching for and researching, they must have not only a Web site, but a comprehensive Internet strategy. It is equally important for smaller firms, organizations and even individuals to have a small business Internet marketing plan that goes beyond just having a Web site.
According to a recent Nielsen Online survey, 50 percent of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24 percent, Internet-based yellow pages directories at 10 percent, local newspapers at 4 percent, and white pages directories at 3 percent.
The e-survey found that consumers use search engines 72 percent more than they did two years ago, when a similar survey was conducted. (Source: Nielsen Online/WebVisible survey, Feb. 2009)
“These results confirm what most people have come to know through their personal experience, or the observation of the world around them: the word ‘Google’ has become interchangeable with the word ‘search,’” said Bret McCormick, co-founder of OurNEWSCafe.com, one of the industry leaders in small business Internet marketing.
It is an absolute fact that more and more people are turning to the Internet through computers and wireless devices as their first source for information. Small businesses, organizations and individuals often find themselves not fully aware of this major shift in consumer behavior, unsure about how to act upon it, or discounting it because they believe they can’t afford it and don’t really understand it.
OurNewsCafe.com, one of the industry leaders in small business Internet marketing, is ready to help with personalized service, as well as prices that fit within most existing advertising and marketing budgets.
“We offer more than 50 years of professional media experience, including more than a decade of building and maintaining Web sites for media companies,” said McCormick. “Along the way, we’ve learned not only how to put a site and information on the Internet, but the ways to laser-target your message.”
Some Internet Web site marketing companies boast that they guarantee their clients will have a first-page (top-10) ranking in Google. OurNewsCafe.com’s small business Internet marketing outcomes include consistently placing its clients on the first page of Google, but it doesn’t stop there.
Our News Café’s small business Internet marketing strategy includes a comprehensive review of the customer’s target markets and niches, and extends far beyond Google. Strategies for most clients include implementations on Twitter, Facebook, Bing and Yahoo, search engine optimization and even video.
Proof? If you found this article because it ranked highly in a Google, Yahoo, or Bing search, that was no accident. We targeted you because you did a search for small business Internet marketing information. This article and the way it was distributed and marketed were specifically crafted and designed to reach people with the specific interest, like you. Now you can put our expertise and strategies to work for you. Reach out to your customers and potential customers and clients where they are doing their searches.
Use the form below to request more information about Our News Café. A representative will contact you within one business day.
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