Small Business Homepage Web Design – Where to Begin
www.ourNEWScafe.com
It’s easy to agree in this day and age that a small business must have a web site to reach the public. But what constitutes a “useful” website in the eyes of potential customers is the greater issue. Here are our quick top five keys to small business homepage web design:
- Sum up yourself and your business in 200 words or less. This should set you apart from your competition and make prospective clients comfortable they will be working with a trustworthy and reputable business.
- Irresistible Offer. When someone finds your site through search engines, research reveals up to 98% intend to buy. Give them an “Internet only special” and a reason to do business with you over the next website without an offer. Notice I said “Irresistible”… make the offer strong enough your future client will be properly motivated to call you NOW.
- Hours of operation and directions – sounds straightforward, but you’d be surprised what a disconnect there is between web designers and business operations. When you call the big box stores there’s a reason the automated message begins with this information. Yellow Pages research tells us hours of operation and directions are the two top categories handled by operators.
- Page load time. Keep the pictures, call outs to third-party applications, and graphics minimized. Connection speeds vary and people don’t wait long before they get frustrated and click to the next site.
- Logo – it seems small, but just like McDonald’s and their Golden Arches, top of the mind awareness is key to hyper-local branding and, of course, small business homepage web design.
